It's when one fortunate soul hands over their car, title and keys to the Tour de Fat altar in exchange for a bike. Not just any bike, a New Belgium, fully-loaded, hand-crafted, Fort Collins-built commuter bike. There's 13 Tour de Fat stops - surely one near you - and that's 13 car/bike trade opportunities. It's about weaning yourself off the petroleum teat. It's about becoming a better, sexier person. It's about rediscovering the cultural thrill of public transportation. One year's time is the minimum commitment – commuting is your sentence.